Quotes by Steve Jobs

"Innovation distinguishes between a leader and a follower."

"Sometimes life hits you in the head with a brick wall. Don’t lose faith."

"Be a yardstick of quality. Some people aren't used to an environment where excellence is expected."


“Quality is much better than quantity. One home run is much better than two doubles.”

“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while.”

“Design is not just what it looks like and feels like. Design is how it works.”

“If you want to live your life in a creative way, as an artist, you have to not look back too much. You have to be willing to take whatever you’ve done and whoever you were and throw them away.”

“Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything- all external expectations, all pride, all fear of embarrassment or failure- these things just fall away in the face of death, leaving only what is truly important.”

“My favorite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time.”

“Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.”

“Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”

“When you’re young, you look at television and think, there’s a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize that’s not true. The networks are in business to give people exactly what they want.”

“I think we’re having fun. I think our customers really like our products. And we’re always trying to do better.”

“You know, my main reaction to this money thing is that it’s humorous, all the attention to it, because it’s hardly the most insightful or valuable thing that’s happened to me.”

“You’ll see more and more perfection of that- computer as servant. But the next thing is going to be computer as a guide or agent.”

“We hire people who want to make the best things in the world.”

“For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.”

“We don’t get a chance to do that many things, and everyone should be really excellent. Because this is our life. Life is brief and then you die, you know? So this is what we’ve chosen to do with our life.”

“I’ve always wanted to own and control the primary technology in everything we do.”

“Everyone here has the sense that right now is one of those moments when we are influencing the future.”

“No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention in Life. It is Life’s change agent. It clears out the old to make way for the new.”

“My favorite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time.”

“Design is not just what it looks like and feels like. Design is how it works.”

“Sometimes life hits you in the head with a brick. Don’t lose faith.”

“Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.”

“Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful, that’s what matters to me."